About

Our History

ELKEN

Elken was built with the aim of being a global direct-selling organisation that provides opportunities, quality products & services, and knowledge to enrich the lives of people. The nature of the business is strongly driven by the people for the people, with the brand promise of “Builds You to Build Others”.

As a humble company that was set up in 1995, Elken began its operations with less than 25,000 sq. feet of space. After more than a decade of tireless efforts and support, today it has grown into one of the largest companies in Malaysia’s direct selling industry.

Elken emphasises on five major aspects as strongholds of the company – our people, products, opportunity, culture, and values. By prioritising excellence in all these areas, we set ourselves apart from our competitors, creating new standards and building people up while staying true to our fundamentals of enriching lives and realising dreams.

Today, Elken has achieved total sales of over RM500 million annually and the team has expanded to over 1,000 personnel worldwide, with plenty more achievements to come.